A BCCI official confirmed that Unacademy has picked up the bid papers but refrained from making any comments beyond that.
Education technology firm Unacademy, which is already one of IPL’s sponsors, is eyeing the league’s title sponsorship rights now and is set to submit its bid to replace Chinese mobile phone company Vivo this season.
A BCCI official confirmed that Unacademy has picked up the bid papers but refrained from making any comments beyond that. “I can confirm that Unacademy has shown interest and picked the bid papers. I have heard they will be submitting a bid and are pretty serious. So Patanjali if they bid, will have competition,” the senior official said on conditions of anonymity.
Vivo, which annually paid Rs 440 crore, dropped out as title sponsor this year due to the Sino-India border stand-off. The BCCI is now looking at a lower value, between Rs 300 crore and Rs 350 crore, for a period of four months and 13 days.
The official said Unacademy is a part of IPL’s central sponsorship pool with other companies like Dream11 and Paytm.
“Yes, Unacademy is already in IPL’s central sponsors’ pool from 2020 to 2023,” the BCCI official said. Asked what’s the difference between central sponsorship and title sponsorship, the official explained, “The central sponsorship doesn’t include jersey rights.” “In IPL, jersey logo can only be of title sponsor and apart from that various team’s sponsors. If they become title sponsors, it will give them rights on various branding properties,” he said.
news 